Spend $75.00 to get free shipping

AN EVERYDAY GIRL BRAND

nourishing ✦ revitalizing ✦ clean

NOURISHING OIL

NATURALLY HYDRATE SKIN + HAIR

NEW
CLEAN BEAUTY IS HERE ✦

BLOOM SERUM

BOOST YOUR LASHES

NEW

OUR PROMISE

✦  clean ingredients  ✦  powered by plants  ✦  FREE FROM SILICONE, SLS, SLES, PARABENS, PHTHALATES, SULFATES, DYES, + CARCINOGENS.                   

TOOLS

CUTE + FUNCTIONAL ACCESSORIES

  • Accordion Bag ✦
    Accordion Bag ✦
    Accordion Bag ✦

    Accordion Bag ✦

    Regular price $24.99
  • Makeup Organizer ✦ Organizing Cabinet
    Makeup Organizer ✦ Organizing Cabinet
    Makeup Organizer ✦ Organizing Cabinet

    Makeup Organizer ✦ Organizing Cabinet

    Regular price $54.99
  • Twist Me Pretty ✦ Gift Card
    Twist Me Pretty ✦ Gift Card
    Twist Me Pretty ✦ Gift Card

    Twist Me Pretty ✦ Gift Card

    Regular price $10.00+

HAIR + FACE

OUR CLEAN BEAUTY PRODUCTS
  • Nourishing Oil ✦
    Nourishing Oil ✦
    Nourishing Oil ✦

    Nourishing Oil ✦

    Regular price $35.00
  • Bloom Eyelash Serum ✦
    Bloom Eyelash Serum ✦
    Bloom Eyelash Serum ✦

    Bloom Eyelash Serum ✦

    Regular price $40.00
  • Twist Me Pretty ✦ Gift Card
    Twist Me Pretty ✦ Gift Card
    Twist Me Pretty ✦ Gift Card

    Twist Me Pretty ✦ Gift Card

    Regular price $10.00+

INTENTIONAL INGREDIENTS + REAL BENEFITS

Each + every one of our beauty products are intentionally curated and thoughtfully composed with the best ingredients to deliver not just a beautiful look and feel, but also products full of real benefits for your skin, hair, body + mind.

customer love

  • ★★★★★

    My eyelashes were fuller and longer in just a few weeks. I loved this because the ingredients were not scary and it actually works! So excited it's coming back!

  • ★★★★★

    I LOVE IT!! Use it every day and makes travel so convenient, just grab it and go!!

    - Sarah H.
  • ★★★★★

    Bloom was the first eyelash serum that didn't make my eyes red. I was so sad when it left us.

  • ★★★★★

    10/10 love it! Now it's easy to find and I can remember what color I put something in much easier! Great for on the go for diaper bag essentials too. Keeps everything all tidy until it's needed!

    - Katie M.
  • ★★★★★

    Love love love!! Was obsessed with the roll on oil and literally cannot wait for the new 🩷

  • ★★★★★

    I'm obsessed with mine! I can never go back!

    - Jenna F.
  • ★★★★★

    Love my accordion bag so much! It's a show stopper that everyone asks me about!

    - McKenzie P.
  • ★★★★★

    I can't say enough about this serum! It's the best and I've tried many! Can't wait!! 😍

  • ★★★★★

    Bloom is a necessity for those who use fake lashes (non permanent ones)

  • ★★★★★

    Bloom is a game changer for short lashes!

Sign up to our newsletter

Receive special offers and first look at new products.